Okta Introduces Okta Customer Identity Cloud to Help Businesses Grow User Bases Without Compromising Security
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“Every digital experience starts with customer identity, whether you’re in the public sector, or selling pizza,” said
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Two differentiated use cases for Customer Identity Cloud and product innovations announced today include:
Identity as Your Digital Front Door With Consumer Apps
The Okta Customer Identity Cloud for Consumer Apps helps any organization streamline registration and login across any device, stack, or platform, for higher customer acquisition and retention, a better experience, and a fuller view of users. From social login and progressive profiling, to advanced security features like Adaptive Multi-factor Authentication (MFA), digital teams have everything they need to increase revenue through new and repeat customers, without added security risk. New capabilities being added to Consumer Apps by the end of Q2 2023 include:
- Passkeys support: Passkeys are a replacement for passwords that make it faster and easier for users to sign into apps and websites on any device. App builders can turn on passkeys using a toggle in our dashboard, without touching their code.
- Highly Regulated Identity: Highly Regulated Identity is a new toolset that allows customers to safeguard riskier transactions with extra security and policy control.
- Security Center: Security Center leverages Okta’s vast threat insights from billions of authentications to create a single pane of glass for security teams to monitor in real-time, detect, and respond to any suspicious activity.
Find more details about the new capabilities for Consumer Apps on our blog.
Business Customer Identity, Simplified with SaaS Apps
The Okta Customer Identity Cloud for SaaS Apps helps companies get enterprise-ready, onboard new users, and manage authentication across business customers, without diverting development resources away from their core product. With
- Okta Workforce Enterprise Connection: Okta Workforce Enterprise Connection makes it easy for SaaS app builders to offer out-of-the-box integrations to Okta Workforce Identity Cloud, providing end-users with a seamless and trustworthy login experience. This enterprise connection is included on all Enterprise and B2B self-service plans for no additional charge, and now easier to discover and configure for SaaS Apps use cases.
- Organizations: Organizations enables SaaS companies to manage and model identity for business customers as organizations, and configure custom, organization-based branding and policies. New support for up to two million organizations per tenant, two million members per organization, and improved search capabilities are available now.
Learn more about our purpose-built use case for SaaS Apps on our blog.
Okta Customer Identity Cloud including the new use cases for Consumer Apps and SaaS Apps is available today at okta.com/customer-identity/. For SaaS Apps, enhancements for the Okta Workforce Enterprise Connection and Organizations are available today for Enterprise and B2B self-service customers. New capabilities for Consumer Apps will be available by the end of Q2 2023, with support for Highly Regulated Identity as an Enterprise Add-on.
Any unreleased products, features, or functionality referenced in this release that are not currently available, may not be delivered on time or at all. Product roadmaps do not represent a commitment, obligation, or promise to deliver any product, feature, or functionality, and customers should not rely on them to make purchase decisions.
Watch all of Okta’s product announcements at Oktane22.com.
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